Media
Press and coverage
Interviews, reviews, opinion pieces and reporting on our research. All of these articles are written in Dutch, and a few of them sit behind a subscription.
De Telegraaf
Interview · 2026
A long conversation about my career and the book
A wide-ranging interview about the years around the internet boom, what came after, and the thinking behind Welcome to the New Economy.
In DutchSubscription may be required
ManagementSite
Book review · April 27, 2026
Review of Welcome to the New Economy
An editorial review of the book and the shift it describes from the industrial MAKE logic to a BECOME economy built on intrinsic value creation.
In Dutch
BusinessWise
Interview · May 3, 2026
On leadership and what sets exceptional CEOs apart
An interview on leadership, the book, and why the companies that outperform organize around who they are rather than around external targets.
In Dutch
Algemeen Dagblad
Opinion
An opinion piece I wrote on political and societal change
My own argument for rethinking the systems we organize society with, written for the newspaper's opinion section.
In Dutch
De Ondernemer
Interview · March 24, 2023
Why companies should stop thinking like Henry Ford
An interview on efficiency thinking as an inheritance of the industrial era, and what replaces it when people are the source of value.
In Dutch
Marketing Report
Interview
Why traditional marketing is outdated
An interview about the limits of traditional marketing and how the BECOME approach looks at brands and value differently.
In Dutch
Kijk op Noord-Holland
Research coverage
Coverage of our research into belief in what organizations offer
Reporting on BECOME Alliance research into how strongly employees stand behind the offering of the organization they work for.
In Dutch
Het Financieele Dagblad
Interview
A career interview about image, ambition and what remains
A personal interview looking back at how I was portrayed as an entrepreneur and what I took from that period into the work I do now.
In DutchSubscription may be required
Quote
Research coverage
Coverage of our research into entrepreneurial ambition
Reporting on research into the entrepreneurial ambitions of young people in the Netherlands and the role models they look to.
In Dutch
Press inquiries
For interviews, review copies or background, write to the press address.